When Audi commissioned Konstantin Grcic to design a stand for them at Design Miami/ Basel 2014, the designer’s proposal was informed by his experience of visiting the fair in previous years. “Audi are sponsors of the fair, and they always have a stand, and they always bring a car that needs a scenography – that’s what this project was,” he explains. “In a way I did what they asked, but rather than designing an elaborate trade fair stand, which I felt was something that was not really my domain, I thought we needed to create a different story and to put the money into making an object.” - See more at: http://www.designmiami.com/designlog/basel-shows/basel-show-information/konstantin-grcic-audi-pavilion#sthash.vzu1D4RA.dpuf - http://www.designmiami.com